Why Invest a Santa Cruz Beach House
November 5, 2009
If you are looking for a wise investment in the world of real estate, then consider purchasing a Santa Cruz beach house. Why are beach houses in this area a wise investment? First, these properties always increase in value, and second, they represent a potential source of residual income.
The local beach micro-market is currently up, which means that prices are high and buyers are willing to pay the high prices. While some wonder if this means the market is in a bubble, most experienced Realtors who know the region understand that this trend will continue. The fact is that people with money want to live near the beach, or better yet, in ocean-front property. For this reason, the prices will stay high and continue to increase. Those considering investing in a Santa Cruz beach house do not need to wait for prices to drop. All that is going to happen in the future is an increase in interest rates and prices, so if you are considering purchasing, this is a good time to do it.
Purchasing a California beach house for yourself gives you your own private retreat. The beaches in the area are gorgeous - Sunset, Manresa, Rio del Mar, Seacliff, Capitola, Seabright, Cowell, Natural Bridges - to name a few! This is perhaps not surprising since they are one of the biggest draws of the area. People travel from across the country to visit this awe-inspiring area and spend time on the beach, and purchasing your own beach house gives you the chance to enjoy these beautiful beaches every day.
However, there is another benefit to purchasing a Santa Cruz beach house. Not only is it a great investment because of the potential resale value in the future, but you can also make an income from your home while you own it. If you don’t live in your beach house year round, you can rent it to vacationers when you are not using it. This provides you with residual income whenever you need it.
The fact is, tourists who are visiting the beaches of California want to stay in beach houses, and if you can offer one for lease, you can pocket a decent income. You can use the beach house as a vacation home, and then offer it for lease when you are living in your primary residence. You may even find that you get frequent renters who return to your property year after year.
If you have decided that ocean-front California residential property is a type of real estate that you wish to invest in, you will need the help of a qualified Real Estate agent. Because the Santa Cruz market is so unique, and also so lucrative, finding an agent who has experience in the area is essential.
Look for an agent with at least two years worth of experience and who holds certification from the National Association of Realtors. Talk to the realtor about your desires for your a beach area property, and see what properties he currently has available. By working with a professional with the right experience, you will ensure that you find a property at a fair market price.
Seb Frey is a Capitola, California Real Estate Broker specializing in Santa Cruz Real Estate. He is fluent in Spanish and enjoys helping people find their piece of the American Dream in Santa Cruz. You can find Seb’s blog at SantaCruzHomeBroker.com/blog.
Negotiating a Real Estate Purchase Top 6 Tips
November 3, 2009
Negotiating may be the most critical part of the real estate purchase process. Being able to strike an advantageous deal with the seller virtually guarantees your profit. Negotiating is both an art and a skill that you will master with time and practice. Here are six tips to get you started.
Know the Property
You should know as much as possible about the real estate purchase you’re about to make. This knowledge comes from researching the neighborhood and knowing how the property compares to others around it.
Know the Seller
The best way to learn more about the seller is to listen. People will be more likely to volunteer information if you give them a chance to talk. But if you aren’t finding out what you need to know, ask questions. Understanding the seller’s situation and their possible flexibility will help you negotiate financing options as well as price.
You also need to find out what the seller’s motivations are. Why are they selling? Understanding the reasons behind the sale can help you structure a deal that meets their needs and yours.
Think Win-Win
The best real estate purchase deals result from negotiations that seek to provide something to both parties. There are certain things you want out of the deal and certain things the seller wants in order to sell. Every real estate purchase has several facets. If you can give the seller something they want, that will increase your chance of getting something you want.
Negotiate Terms, Not Just Price
Price is not your only negotiating point. Sometimes the terms of the deal are more important to the seller than the price. Once again, if you can address the seller’s needs in a real estate purchase, your offer will be more persuasive.
Maintain Control
If the seller counters your offer with an offer of his own, don’t let things spiral out of control. Prepare for counter offers by starting your negotiations low. Don’t focus on price, but use other aspects of the deal in your negotiations. Don’t re-negotiate things that have already been decided.
Be Prepared to Move On
Don’t walk away from an attractive real estate purchase without offering your best deal, but know when it’s time to walk away. There will always be another property.
As you can see from these tips, negotiating a real estate purchase is more than two people in a room. Negotiations are won or lost in the preparation. Achieving the outcome you desire depends on your research and mental preparation.
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Real Estate Investing Avoid Buying a Unique Home in Preforeclosure Even From a Nice Family
November 1, 2009
Early in my career as a real estate investor, I got a call from a really nice family about to lose their home to foreclosure. Located in the suburbs, the house looked pretty much like every other house in the middle-income neighborhood on the outside. On the inside, though, the house was very unusual.
You see, the husband and wife were theater majors in college and they remodeled the lower level of their home to look like the set of a movie. The home gym looked like the set of Million Dollar Baby. The playroom looked like the set of Home Alone. And the home theater (with seating for six and a big screen TV) was painted entirely black, floor, walls, and ceiling.
The parents home-schooled all four children, so the lower level also housed a study room with computers and desks. The two-car garage was fully carpeted because the youngest children liked to play there during the day.
The house was a full time home, school, gym and theater for this family. The parents thought they would live there forever - or at least until the last of their children moved away. But sadly, they missed a couple of mortgage payments and found it impossible to catch up. They called me in hopes of selling their house fast so they could save their credit.
When I did my due diligence, I learned that homes in this neighborhood did not stay on the market long. Close to the public schools, it was a quiet neighborhood with lots of green space. Add to that: the neighborhood homeowners association often held potluck dinners and street parties and were the envy of the surrounding community.
What could be better? I thought. A great one-of-a-kind house in a great neighborhood at a great price.
I bought the house with about 20% equity, no money out of my pocket, and cash back at closing. I immediately put the house on the market. At the time I thought the uniqueness of the property would be a great selling point. I thought it would stand out as “one of a kind” and families would fight to live there.
Boy, was I wrong.
Most people who looked at the house thought the unique features of the lower level were just plain weird.
I marketed the house specifically to families with children who I thought would love the spacious gym, the play room, the home theater, and the study rooms as much as the family who had put so much of their personal stamp on them. But no one else seemed to see the beauty of it.
Only the strangeness of it.
The house sat on the market five months without a decent offer. I watched my profit dwindle drastically over six months while paying holding costs, utilities, and lawn care.
Then I made a hard decision. I hired a remodeler to transform the lower level into an ordinary looking basement with smooth white walls, dropped ceilings and beige carpet. I watched even more of my profit evaporate.
But I quickly found a buyer.
Lesson to be learned: Three bedroom, two bath, bread-and-butter houses are the best investment properties for a reason. Everyone can imagine living in an ordinary house. Not everyone can see themselves living in a really unique one.


